Hanlie du Plessis
EDITOR
The Dairy Mail is a monthly publication, featuring articles for the dairy industry in Afrikaans
and English, and has been published on behalf of the Milk Producers’ Organisation (MPO) for
the past 30 years. In partnership with the MPO, The Dairy Mail is regarded as the trusted and
authoritative voice of the South African dairy industry and the only magazine in the country
that solely serves the dairy industry through its 100% targeted content.
The editorial content aims to provide milk producers with tools and information that will
enable them to not only survive but thrive despite industry challenges. It keeps the South
African producer informed and in touch with global dairy developments and research.
The Dairy Mail is 100% subscriber-based and custom-delivered to dairy farmers, milk buyers,
processors, veterinarians, research institutions, and other stakeholders in the dairy industry.
Fast Facts
Format:
ABC distribution figure:
Digital edition:
Frequency:
Average print run:
LSM target audience:
Monthly
1 500
9–10
Readers Feedback
%
of readers consider The Dairy Mail as a relevant and useful source of information** and 67,2% consider the magazine and the MPO’s social media platforms as their primary source of dairy information.
%
of readers say the magazine content meets their needs and 93,5% consider The Dairy Mail as value for money.
%
of readers consider The Dairy Mail as a targeted, scientific, and credible source of information, compared to other publications.
%
of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy. A total of 85,3% of readers indicated that they are likely to accept digital content.
%
of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.
Magazines
Please email charlene@agriconnect.co.za for older editions.
Themes 2025* - VOLUME 32
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
JANUARY 2025
THE BIGGER PICTURE
• Feed – Silage production
• The value of inoculation
• Health – Vaccination
• Reproduction – Global trends
• Management – From data to action
• Sustainability – Soil: Part 1
• Finances – Long-term decisions
• IDF – International dairy scene
FEBRUARY 2025
MECHANISATION
• Feed – Precision pasture management
• Feed – Silage production – Sealing your silage
• Health – Insect control
• Reproduction – Synchronisation pros and cons
• Management – Farming equipment supplement
• Sustainability – Soil: Part 2
• Finances – Financing options for mechanistion
• IDF – Innovations
MARCH 2025
ASSESS AND CORRECT
• Supplements and additives
• Health – Black quarter
• Health – Manure evaluation to read your cows
• Reproduction – Condition scoring
• Management – Annual mastitis testing
• Sustainability – Water availability and access
• Finances – Risk assessments
• IDF – Analysing and sampling
APRIL 2025
STEWARDSHIP AND WELFARE
• Feed – Pasture renewal
• Health – Zoonosis: Part 1
• Reproduction – Herd fertility
• Management – Cow comfort
• Management – Nutrition and health of the
transition cow: Part 1
• Sustainability – Water resource management
• Finances – Rands and cents of alternative energy
• IDF – Animal health and welfare
MAY 2025
PREPARING FOR WINTER
• Feed – Winter licks
• Health – Zoonosis: Part 2
• Reproduction – Calve rearing/weaning
• Management – Shelters and walkways
• Management – Nutrition and health of the
transition cow: Part 2
• Sustainability – Waste management
• Finances – Insure wisely
• IDF – Global dairy standards
JUNE 2025
PARTNERSHIPS
• Feed – Consult experts to maintain condition
• Feed – Winter silage (Oats)
• Health – Zoonosis: Part 3
• Reproduction – Dry cow management
• Management – Be part of a team/ study groups/
organisations
• Sustainability – Lengthening the value chain
• Finances – Choosing your partners
• IDF – Food standards
JULY 2025
ESSENTIAL DAIRY
• Feed – Maximise production to feed the billions
• Feed – Milk as feed
• Health – Lameness: Part 1
• Reproduction – Replacement heifers
• Management – Volumes or solids?
• Sustainability – Colostrum testing
• Finances – Recognise your worth
• IDF – Economics and policies
AUGUST 2025
WOMEN IN DAIRY
• Women – Female experts in the industry
• Feed – Novel feed technologies
• Health – Lameness: Part 2
• Reproduction – Genomics
• Management – Digitalisation
• Sustainability – Chemicals and contamination
• Finances – Females and finance
• IDF – Women in dairy report
SEPTEMBER 2025
NEW BEGINNINGS
• Feed – Fodder and pasture plantings
• Feed – Grass silage
• Health – Worms and nematodes
• Reproduction – Fertility at the forefront
• Reproduction – Artificial insemination
• Production – Managing milk solids
• Management – New technologies
• Sustainability – Trace and save
• Finances – Is cash still king?
• IDF – Antibiotic resistance awareness
OCTOBER 2025
EXPANDING HORIZONS
• Feed – Latest global innovations and research
• Health – Alternative health management
• Reproduction – Cutting edge technologies
• Management – Market expansion
• Production – Niche markets
• Sustainability – Food safety and traceability
• Finances – Offshore investments
• IDF – World Dairy Summit
NOVEMBER 2025
AVOID THE PITFALLS
.
• Feed – Mycotoxins
• Health – Diagnosing animal diseases on your own
• Health – Heat stress: Part 1
• Reproduction – Sexed semen
• Management – Accredited training
• Marketing – A targeted approach
• Sustainability – Recording and reporting
• Finances – Get-rich-quick schemes
• IDF – Dairy science and technology
DECEMBER 2025
GOAL SETTING
• Feed – Cutting feed costs without compromising milk production
• Health – Biosecurity measures
• Health – Heat stress: Part 2
• Reproduction – Herd size
• Management – Infrastructure maintenance or development
• Environment – Extreme weather
• Sustainability – Stewardship champions
• Finances – Financial goals for the year to come
• IDF – The highs and lows of 2025
Deadlines 2025
THE DAIRY MAIL – EDITION
Jan
Feb
Mar
Apr
May
Jun
VOLUME 32 – NUMBER
1
2
3
4
5
6
Advertorials and supplements
06-Jan
13-Jan
04-Feb
04-Mar
01-Apr
06-May
Advertisement bookings and final artwork
12-Jan
16-Jan
13-Feb
13-Mar
10-Apr
15-May
To print
17-Jan
23-Jan
18-Feb
18-Mar
15-Apr
20-May
THE DAIRY MAIL – EDITION
Jul
Aug
Sept
Oct
Nov
Dec
VOLUME 32 – NUMBER
7
8
9
10
11
12
Advertorials and supplements
04-Jun
01-Jul
31-Jul
02- Sept
25-Sept
30-Oct
Advertisement bookings and final artwork
13-Jun
10-Jul
08-Aug
11-Sept
03-Oct
07-Nov
To print
18-Jun
15-Jul
14-Aug
16-Sept
09-Oct
13-Nov
