First published in 1947 as the mouthpiece for the then Wool Board, Wolboer/Wool Farmer today is a bilingual digital magazine, with a limited print run, published bimonthly on behalf of the National Wool Growers’ Association (NWGA). It has become the trusted voice for South Africa’s wool farmers. With a voluntary membership of more than 4 000 commercial producers and around 800 communal shearing sheds, representing more than 15 000 individual wool growers, the NWGA represents the commercial and communal wool sheep farmers in South Africa. These members produce more than 80% of the national wool clip. Their focus is on the wool farmer, small or big, and his/her interests. Consequently, the voice of the wool farmer is heard on numerous agricultural boards, unions and committees within organised agriculture, ensuring representation and active participation in the nation’s agricultural community. The magazine aims to keep wool growers informed of everything they need to know – from sustainability standards, production practices and efficacy, consumer and market trends, global trade, and the latest research – to produce world-class wool for export. Content is developed across the value chain, from fleece to fashion. By liaising with the IWTO, Australian Wool Innovation (AWI), the Campaign for Wool and The Woolmark Company, the editorial team keeps the South African wool farmer’s fingers on the pulse of the global wool trade, providing competitive advantage, and continually increasing digital engagement through vibrant, relevant content.