The Dairy Mail is a monthly publication, featuring articles for the dairy industry in Afrikaans and English, published on behalf of the Milk Producers’ Organisation (MPO) for the past 27 years. It aspires to be the trusted and authoritative voice of the South African dairy industry, as it partners with the MPO. The Dairy Mail is the official communication platform of the MPO, and the only magazine in the country that serves the dairy industry through 100% targeted content, celebrating milestones and events with our industry partners, and supporting farmers when times are tough. In difficult times, the focus is on providing readers with tools and information that will enable them to not only survive but thrive in spite of circumstances beyond their control.
The Dairy Mail is 100% subscriber-based and custom-delivered to dairy farmers, milk buyers, processors, veterinarians, research institutions, and other stakeholders in the dairy industry.
Readers Feedback
%
of readers consider The Dairy Mail as a relevant and useful source of information** and 67,2% consider the magazine and the MPO’s social media platforms as their primary source of dairy information.
%
of readers say the magazine content meets their needs and 93,5% consider The Dairy Mail as value for money.
%
of readers consider The Dairy Mail as a targeted, scientific, and credible source of information, compared to other publications.
%
of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy. A total of 85,3% of readers indicated that they are likely to accept digital content.
%
of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.
Fast Facts
Format:
ABC distribution figure:
Digital edition:
Frequency:
Average print run:
LSM target audience:
Monthly
2 600
9–10
Themes 2022
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
NO 1. JANUARY 2022 SWITCHED ON
We take a ‘switched on’ approach to the new year, reviewing common mistakes and jobs well done, and reorganising and preparing for anything by implementing next level thinking. Sub-themes include:
- Better disease surveillance
- Quality in, quality out
- Spoiled for choice
- Agile organisation
NO 2. FEBRUARY 2022 FAMILY. FINANCE. FARMING.
Improve profitability in milk production by shifting your thoughts to shift your results. Make the little things count to unlock value chain growth. Don’t miss the special research feature in celebration of World Milk Tart Day. Sub-themes include:
- Raising the future
- Trust, transport, and taxes
- Key performance indicators
- Farming expenditure – the matrix
- Risk and reward
- Big data and animal health
NO 3. MARCH 2022 DIG DEEPER
Dig deeper to prepare for a productive future in dairy farming and conquer the opportunities in a dynamic business. This month we celebrate World Water Day. Sub-themes include:
- Scale your skill set
- Silage survivor
- Immune health … dose or disinfect
- Prepare or procure
NO 4. APRIL 2022 NATURE KNOWS BEST
Even equipped with a master plan, we constantly need to re-evaluate and take a functional approach to bring about change. The South African Large Herds Conference takes place from 6–8 June with the theme, “Post disruption, the road to robustness”, and we celebrate World Milk Day on 1 June. Sub-themes include:
- 50 shades of green
- Keep your ear to the ground
- The market knows best
- Dry cow documentary
NO 5. MAY 2022 WIN OR LEARN
Nelson Mandela said, “I never lose. I either win or learn.” In our harvest issue, we consider the feed–food competition and future-proof our dairy environment, taking key learning from trends and insights in the Lacto Data. We pay tribute to long-serving employees. Sub- themes include:
- Graze and grow
- Climate-smart dairying
- Led by your label
- Breed feature: Brown Swiss
NO 6. JUNE 2022 ROAD TO ROBUSTNESS
It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:
- Graze and grow
- Climate-smart dairying
- Led by your label
- Breed feature: Brown Swiss
NO 7. JULY 2022 MILK MEANS MORE
It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:
- Love local, shop local
- It is all in the genes
- Winter feeding and fire season
- Breed feature: Sturdy Toggenburg
NO 8. AUGUST 2022 LIGHTEN THE LOAD
To lighten the load, build inner strength by investing in your skills, spending time with like-minded people, and opening yourself up to new experiences. This issue places greater emphasis on quality of life and reputable rearing. Sub-themes include:
- Three servings of dairy a day
- Sharing know-how
- Expanding market access
- Breed feature: Saanen savvy
NO 9. SEPTEMBER 2022 BOOM OR BUST?
Spring is generally a season of great prosperity and growth. It is also a good time to get serious about the supply chain, unblocking bottle necks and eliminating stressors. We celebrate Heritage Day and World School Milk Day. Sub-themes include:
- Heifers and hygiene
- Feedstuffs and fertilisers
- Natural resources and summer heat
- Breed feature: Holstein heritage
NO 10. OCTOBER 2022 MOO-ING MECHANICS
This month we consider the mechanics of profitable dairying, and aspects of modernisation and mechanisation. We celebrate World Animal Welfare Day and the MPO hosts the national annual general meeting. Sub-themes include:
- Modernise technology capabilities
- Farmer’s hacks and patents
- Ethics and equipment
- Breed feature: Jerseys
NO 11. NOVEMBER 2022 FRIEND OR FOE
Transitioning is one of the most important periods of a dairy cow’s life and globalisation is transitioning the global value chain through rising demand and new industry capabilities. We focus on the power of consumer choice and transformation in the dairy industry. Sub- themes include:
- International trading, friend or foe?
- Transformation success in the dairy industry
- Producer–buyer win-win relationship
- Breed feature: Ayrshire
NO 12. DECEMBER 2022 TIME TO RUMINATE
We casually ruminate over 2022, considering how we can change the way we do business to set us up for success in the new year. We reflect on mental well-being and mastitis. Sub-themes include:
- Changing market dynamics
- Sustainable dairy stewardship
- Reproduction and rearing
- Breed feature: Guernsey
NO 1. JANUARY 2022 SWITCHED ON
NO 2. FEBRUARY 2022 FAMILY. FINANCE. FARMING.
We take a ‘switched on’ approach to the new year, reviewing common mistakes and jobs well done, and reorganising and preparing for anything by implementing next level thinking. Sub-themes include:
- Better disease surveillance
- Quality in, quality out
- Spoiled for choice
- Agile organisation
Improve profitability in milk production by shifting your thoughts to shift your results. Make the little things count to unlock value chain growth. Don’t miss the special research feature in celebration of World Milk Tart Day. Sub-themes include:
- Raising the future
- Trust, transport, and taxes
- Key performance indicators
- Farming expenditure – the matrix
- Risk and reward
- Big data and animal health
NO 3. MARCH 2022 DIG DEEPER
NO 4. APRIL 2022 NATURE KNOWS BEST
Dig deeper to prepare for a productive future in dairy farming and conquer the opportunities in a dynamic business. This month we celebrate World Water Day. Sub-themes include:
- Scale your skill set
- Silage survivor
- Immune health … dose or disinfect
- Prepare or procure
Even equipped with a master plan, we constantly need to re-evaluate and take a functional approach to bring about change. The South African Large Herds Conference takes place from 6–8 June with the theme, “Post disruption, the road to robustness”, and we celebrate World Milk Day on 1 June. Sub-themes include:
- 50 shades of green
- Keep your ear to the ground
- The market knows best
- Dry cow documentary
NO 5. MAY 2022 WIN OR LEARN
NO 6. JUNE 2022 ROAD TO ROBUSTNESS
Nelson Mandela said, “I never lose. I either win or learn.” In our harvest issue, we consider the feed–food competition and future-proof our dairy environment, taking key learning from trends and insights in the Lacto Data. We pay tribute to long-serving employees. Sub- themes include:
- Graze and grow
- Climate-smart dairying
- Led by your label
- Breed feature: Brown Swiss
It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:
- From feed to fridge
- Quality calf performance
- Availability versus affordability
- Breed feature: British Alpine
NO 7. JULY 2022 MILK MEANS MORE
NO 8. AUGUST 2022 LIGHTEN THE LOAD
It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:
- Love local, shop local
- It is all in the genes
- Winter feeding and fire season
- Breed feature: Sturdy Toggenburg
To lighten the load, build inner strength by investing in your skills, spending time with like-minded people, and opening yourself up to new experiences. This issue places greater emphasis on quality of life and reputable rearing. Sub-themes include:
- Three servings of dairy a day
- Sharing know-how
- Expanding market access
- Breed feature: Saanen savvy
NO 9. SEPTEMBER 2022 BOOM OR BUST?
NO 10. OCTOBER 2022 MOO-ING MECHANICS
Spring is generally a season of great prosperity and growth. It is also a good time to get serious about the supply chain, unblocking bottle necks and eliminating stressors. We celebrate Heritage Day and World School Milk Day. Sub-themes include:
- Heifers and hygiene
- Feedstuffs and fertilisers
- Natural resources and summer heat
- Breed feature: Holstein heritage
This month we consider the mechanics of profitable dairying, and aspects of modernisation and mechanisation. We celebrate World Animal Welfare Day and the MPO hosts the national annual general meeting. Sub-themes include:
- Modernise technology capabilities
- Farmer’s hacks and patents
- Ethics and equipment
- Breed feature: Jerseys
NO 11. NOVEMBER 2022 FRIEND OR FOE
NO 12. DECEMBER 2022 TIME TO RUMINATE
Transitioning is one of the most important periods of a dairy cow’s life and globalisation is transitioning the global value chain through rising demand and new industry capabilities. We focus on the power of consumer choice and transformation in the dairy industry. Sub- themes include:
- International trading, friend or foe?
- Transformation success in the dairy industry
- Producer–buyer win-win relationship
- Breed feature: Ayrshire
We casually ruminate over 2022, considering how we can change the way we do business to set us up for success in the new year. We reflect on mental well-being and mastitis. Sub-themes include:
- Changing market dynamics
- Sustainable dairy stewardship
- Reproduction and rearing
- Breed feature: Guernsey
Deadlines 2022
THE DAIRY MAIL – EDITION
Jan
Feb
Mar
Apr
May
Jun
VOLUME 29 – NUMBER
1
2
3
4
5
6
Advertorials and supplements
24 Nov
05-Jan
26-Jan
22-Feb
29-Mar
26-Apr
Advertisement bookings and complete artwork – ad placements
30 Nov
05-Jan
02-Feb
02-Mar
05-Apr
04-May
To print
08-Dec
12-Jan
09-Feb
08-Mar
12-Apr
10-May
Inserts delivered to AgriConnect offices
15-Dec
19-Jan
16-Feb
15-Mar
19-Apr
17-May
In the mail
21-Dec
27-Jan
24-Feb
22-Mar
28-Apr
23-May
THE DAIRY MAIL – EDITION
Jul
Aug
Sep
Oct
Nov
Dec
VOLUME 29 – NUMBER
7
8
9
10
11
12
Advertorials and supplements
31-May
28-Jun
28-Jul
23-Aug
20-Sep
18-Oct
Advertisement bookings and complete artwork – ad placements
09-Jun
05-Jul
04-Aug
31-Aug
28-Sep
26-Oct
To print
08-Dec
12-Jan
11-Aug
06-Sep
04-Oct
01-Nov
Inserts delivered to AgriConnect offices
21-Jun
19-Jul
18-Aug
13-Sep
11-Oct
08-Nov
In the mail
28-Jun
25-Jul
23-Aug
19-Sep
17-Oct
14-Nov
