The Dairy Mail is a monthly publication, featuring articles for the dairy industry in Afrikaans and English, published on behalf of the Milk Producers’ Organisation (MPO) for the past 27 years. It aspires to be the trusted and authoritative voice of the South African dairy industry, as it partners with the MPO. The Dairy Mail is the official communication platform of the MPO, and the only magazine in the country that serves the dairy industry through 100% targeted content, celebrating milestones and events with our industry partners, and supporting farmers when times are tough. In difficult times, the focus is on providing readers with tools and information that will enable them to not only survive but thrive in spite of circumstances beyond their control.
The Dairy Mail is 100% subscriber-based and custom-delivered to dairy farmers, milk buyers, processors, veterinarians, research institutions, and other stakeholders in the dairy industry.
ABC distribution figure:
168 mm x 240 mm (Jumbo A5)
Average print run:
LSM target audience:
of readers consider The Dairy Mail as a relevant and useful source of information** and 67,2% consider the magazine and the MPO’s social media platforms as their primary source of dairy information.
of readers say the magazine content meets their needs and 93,5% consider The Dairy Mail as value for money.
of readers consider The Dairy Mail as a targeted, scientific, and credible source of information, compared to other publications.
of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy. A total of 85,3% of readers indicated that they are likely to accept digital content.
of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
Strength in numbers is an old concept humans adopted to survive the merciless environment they had to adapt to. It can also be seen in nature. However, today we can easily forget to make use of this valuable resource. In this issue, we will most likely feature articles about:
Who moved my cheese? – a bestseller book written by Dr Spencer Johnson, is all about dealing with change. These days change is about all that is guaranteed in life. We all must deal with it. We can either approach it with fear, or we can empower and equip ourselves to adapt and prosper. Articles in this issue are likely to include:
Autumn is a season of change, a season in which you strip down to the basics and prepare for the winter. Practically, there are a lot to consider and prepare for, on farm. We will most likely feature articles about:
In this issue, we go all-out, we encourage you to experience life to the fullest and we want you to be bold! Do not be afraid to dream big … go look at that big tractor, think about expanding and building on what you already have. In this issue, we will most likely feature articles about:
No one is an island. We all have someone that we looked up to, and if you are lucky, you will still have a mentor to guide you when you do not know what to do. In this issue, we celebrate all the faces of dairy who work tirelessly to make the industry a success. Possible articles include:
Winter is a time for reflection. It is also a time to ruminate and a time to use resources sparingly, to take stock of what you have and think about how you can get the most out of available resources. In this issue, some of the topics we will most likely cover are:
A farmer always has a plan up his sleeve! In this issue, we brainstorm together on new and innovative ideas. How can we find creative solutions to complicated problems. We aim to change your perspective and challenge you to let those creative juices flow! Likely topics are likely to include:
The main aim of the game is for your budget to balance, but there are a lot of numbers you can play with to make that happen. See the opportunities in numbers, how to use statistics to your advantage, and how to see the gaps in those spreadsheets to create space for growth. In this issue, some of the topics we will most likely cover are:
Spring is in the air; we can all feel it. It is a season of growth and fruitfulness. A season to think about new opportunities, and a season to find new purpose.
All around you, flowers, leaves, plants, and trees start to blossom, and it reminds you of how wonderful nature is. Some of the topics likely to feature include:
Land of milk and honey is an idiomatic expression used today to refer to a place full of comfort and luxury, but on a dairy farm, the cows are the queens who must be comfortable to produce more milk! We all seek prosperity, and we want to make a success of our business. Our farm can add value to a community, and we can help build the land we want to live in. In this issue, we will most likely feature articles about:
Sustainability was and still is a buzz word. It will be for a long time, and it should become part of business ethos. We all have a responsibility to look after nature – especially farmers as they work closer with nature and animals than most people. Articles are likely to be about:
It is the last season of the year, and the start of a new season! You can look forward to spending more time with your family and spending more time outside.
The cows need more attention as they will probably be affected by the change in temperature and the mud (rainy season), but most of all we will celebrate the new, and say goodbye to the old. In this issue, we will most likely feature topics such as:
THE DAIRY MAIL – EDITION
VOLUME 30 – NUMBER
Advertorials and supplements
Advertisement bookings and complete artwork – ad placements