Nichelle Steyn

EDITOR

The Dairy Mail is a monthly publication, featuring articles for the dairy industry in Afrikaans and English, published on behalf of the Milk Producers’ Organisation (MPO) for the past 27 years. It aspires to be the trusted and authoritative voice of the South African dairy industry, as it partners with the MPO. The Dairy Mail is the official communication platform of the MPO, and the only magazine in the country that serves the dairy industry through 100% targeted content, celebrating milestones and events with our industry partners, and supporting farmers when times are tough. In difficult times, the focus is on providing readers with tools and information that will enable them to not only survive but thrive in spite of circumstances beyond their control.
The Dairy Mail is 100% subscriber-based and custom-delivered to dairy farmers, milk buyers, processors, veterinarians, research institutions, and other stakeholders in the dairy industry.

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Fast Facts

Format:

ABC distribution figure:

Digital edition:

168 mm x 240 mm (Jumbo A5)

2 640


2 640

Frequency:

Average print run:

LSM target audience:

Monthly

2 600

9–10

Readers Feedback

0

%

of readers consider The Dairy Mail as a relevant and useful source of information** and 67,2% consider the magazine and the MPO’s social media platforms as their primary source of dairy information.

0

%

of readers say the magazine content meets their needs and 93,5% consider The Dairy Mail as value for money.

0

%

of readers consider The Dairy Mail as a targeted, scientific, and credible source of information, compared to other publications.

0

%

of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy. A total of 85,3% of readers indicated that they are likely to accept digital content.

0

%

of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.

Magazines

Please email henko@agriconnect.co.za for older editions.

Themes 2023

Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.

JANUARY

STRENGTH IN NUMBERS

Strength in numbers is an old concept humans adopted to survive the merciless environment they had to adapt to. It can also be seen in nature. However, today we can easily forget to make use of this valuable resource. In this issue, we will most likely feature articles about:

  • Teamwork
  • How to strengthen relationships in your community
  • How you can grow your herd and the impact of such a strategy
  • How to be a good leader to strengthen relationships
  • How to have an effective team of consultants and experts to help you run your farm
  • How to use numbers (data) to your advantage

FEBRUARY

WHO MOVED MY CHEESE?

Who moved my cheese? – a bestseller book written by Dr Spencer Johnson, is all about dealing with change. These days change is about all that is guaranteed in life. We all must deal with it. We can either approach it with fear, or we can empower and equip ourselves to adapt and prosper. Articles in this issue are likely to include:

  • Technology (how to embrace it and not be afraid of it)
  • Practical changes in farm management that can make an enormous difference
  • New management strategies out there and how we can implement them
  • How to farm more sustainably, to make sure we avoid future climate change policy challenges.
  • Dealing with an ever-changing world while still making a profit.

MARCH

THE AUTUMN ISSUE

Autumn is a season of change, a season in which you strip down to the basics and prepare for the winter. Practically, there are a lot to consider and prepare for, on farm. We will most likely feature articles about:

  • Feed – how to get ready for the winter months
  • Who deserves a place in your herd (culling low producing cows)
  • Cutting your running costs
  • Vaccinations and biosecurity

APRIL

THINK BIG

In this issue, we go all-out, we encourage you to experience life to the fullest and we want you to be bold! Do not be afraid to dream big … go look at that big tractor, think about expanding and building on what you already have. In this issue, we will most likely feature articles about:

  • How to be a bold leader
  • Tractors and equipment – are they worth the money to upgrade
  • Growing my herd – practical tips
  • Expanding my milk parlour – is it a good idea?

MAY

PEOPLE OF DAIRY (SUPERHERO ISSUE)

No one is an island. We all have someone that we looked up to, and if you are lucky, you will still have a mentor to guide you when you do not know what to do. In this issue, we celebrate all the faces of dairy who work tirelessly to make the industry a success. Possible articles include:

  • Networking
  • The importance of surrounding yourself with a trustworthy team
  • Articles about dairy heroes
  • Mentoring – the importance of having one and being one to others

JUNE

WINTER ISSUE

Winter is a time for reflection. It is also a time to ruminate and a time to use resources sparingly, to take stock of what you have and think about how you can get the most out of available resources. In this issue, some of the topics we will most likely cover are:

  • How to keep milk production up in the winter
  • Winter management and nutrition
  • Reflecting on production strategies
  • Back to basics
  • Why do cows ruminate?

JULY

BRIGHT IDEAS

A farmer always has a plan up his sleeve! In this issue, we brainstorm together on new and innovative ideas. How can we find creative solutions to complicated problems. We aim to change your perspective and challenge you to let those creative juices flow! Likely topics are likely to include:

  • Innovative ideas
  • The latest products and gadgets
  • Investing in the future
  • How to find creative solutions to complicated problems

AUGUST

THE NUMBER ISSUE

The main aim of the game is for your budget to balance, but there are a lot of numbers you can play with to make that happen. See the opportunities in numbers, how to use statistics to your advantage, and how to see the gaps in those spreadsheets to create space for growth. In this issue, some of the topics we will most likely cover are:

  • Big data and to use it effectively
  • How to understand statistics
  • How to manage your large herd – better
  • How to grow your business
  • Gathering the big data/numbers – measuring systems
  • Budget tips

SEPTEMBER

SPRING ISSUE

Spring is in the air; we can all feel it. It is a season of growth and fruitfulness. A season to think about new opportunities, and a season to find new purpose.
All around you, flowers, leaves, plants, and trees start to blossom, and it reminds you of how wonderful nature is. Some of the topics likely to feature include:

  • Spring clean – what do you need and what must go
  • Hygiene
  • How to see and make use of new opportunities
  • Ways to improve your milk production
  • Artificial insemination
  • The wonders of nature

OCTOBER

THE LAND OF MILK AND HONEY

Land of milk and honey is an idiomatic expression used today to refer to a place full of comfort and luxury, but on a dairy farm, the cows are the queens who must be comfortable to produce more milk! We all seek prosperity, and we want to make a success of our business. Our farm can add value to a community, and we can help build the land we want to live in. In this issue, we will most likely feature articles about:

  • Adding value to your business
  • Being more involved in your community
  • Expanding into the value chain
  • Are your cows as comfortable as possible
  • How to prosper

NOVEMBER

ALL THINGS GREEN

Sustainability was and still is a buzz word. It will be for a long time, and it should become part of business ethos. We all have a responsibility to look after nature – especially farmers as they work closer with nature and animals than most people. Articles are likely to be about:

  • Sustainability
  • Green ideas
  • Animal welfare
  • Green technologies
  • Soil health

DECEMBER

SUMMER ISSUE

It is the last season of the year, and the start of a new season! You can look forward to spending more time with your family and spending more time outside.
The cows need more attention as they will probably be affected by the change in temperature and the mud (rainy season), but most of all we will celebrate the new, and say goodbye to the old. In this issue, we will most likely feature topics such as:

  • How to cope with heat stress
  • How to manage muddy conditions
  • How to unwind
  • Succession planning
  • Water conservation
  • Highlights of the year past

Deadlines 2023

THE DAIRY MAIL – EDITION

Jul

Aug

Sep

Oct

Nov

Dec

VOLUME 30 – NUMBER

7

8

9

10

11

12

Advertorials and supplements

30-May

27-Jun

01-Aug

29-Aug

26-Sep

18-Oct

Advertisement bookings and complete artwork – ad placements

06-Jun

04-Jul

08-Aug

05-Sep

03-Oct

31-Oct

To print

13-Jun

11-Jul

15-Aug

12-Sep

10-Oct

07-Nov

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