The Dairy Mail is a monthly publication, featuring articles for the dairy industry in Afrikaans and English, published on behalf of the Milk Producers’ Organisation (MPO) for the past 27 years. It aspires to be the trusted and authoritative voice of the South African dairy industry, as it partners with the MPO. The Dairy Mail is the official communication platform of the MPO, and the only magazine in the country that serves the dairy industry through 100% targeted content, celebrating milestones and events with our industry partners, and supporting farmers when times are tough. In difficult times, the focus is on providing readers with tools and information that will enable them to not only survive but thrive in spite of circumstances beyond their control.
The Dairy Mail is 100% subscriber-based and custom-delivered to dairy farmers, milk buyers, processors, veterinarians, research institutions, and other stakeholders in the dairy industry.

Readers Feedback

0

%

of readers consider The Dairy Mail as a relevant and useful source of information** and 67,2% consider the magazine and the MPO’s social media platforms as their primary source of dairy information.

0

%

of readers say the magazine content meets their needs and 93,5% consider The Dairy Mail as value for money.

0

%

of readers consider The Dairy Mail as a targeted, scientific, and credible source of information, compared to other publications.

0

%

of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy. A total of 85,3% of readers indicated that they are likely to accept digital content.

0

%

of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.

Fast Facts

Format:

ABC distribution figure:

Digital edition:

168 mm x 240 mm (Jumbo A5)

2 640


2 640

Frequency:

Average print run:

LSM target audience:

Monthly

2 600

9–10

Themes 2022

Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.

NO 1. JANUARY 2022 SWITCHED ON

We take a ‘switched on’ approach to the new year, reviewing common mistakes and jobs well done, and reorganising and preparing for anything by implementing next level thinking. Sub-themes include:

  • Better disease surveillance
  • Quality in, quality out
  • Spoiled for choice
  • Agile organisation

NO 2. FEBRUARY 2022 FAMILY. FINANCE. FARMING.

Improve profitability in milk production by shifting your thoughts to shift your results. Make the little things count to unlock value chain growth. Don’t miss the special research feature in celebration of World Milk Tart Day. Sub-themes include:

  • Raising the future
  • Trust, transport, and taxes
  • Key performance indicators
  • Farming expenditure – the matrix
  • Risk and reward
  • Big data and animal health

NO 3. MARCH 2022 DIG DEEPER

Dig deeper to prepare for a productive future in dairy farming and conquer the opportunities in a dynamic business. This month we celebrate World Water Day. Sub-themes include:

  • Scale your skill set
  • Silage survivor
  • Immune health … dose or disinfect
  • Prepare or procure

NO 4. APRIL 2022 NATURE KNOWS BEST

Even equipped with a master plan, we constantly need to re-evaluate and take a functional approach to bring about change. The South African Large Herds Conference takes place from 6–8 June with the theme, “Post disruption, the road to robustness”, and we celebrate World Milk Day on 1 June. Sub-themes include:

  • 50 shades of green
  • Keep your ear to the ground
  • The market knows best
  • Dry cow documentary

NO 5. MAY 2022 WIN OR LEARN

Nelson Mandela said, “I never lose. I either win or learn.” In our harvest issue, we consider the feed–food competition and future-proof our dairy environment, taking key learning from trends and insights in the Lacto Data. We pay tribute to long-serving employees. Sub- themes include:

  • Graze and grow
  • Climate-smart dairying
  • Led by your label
  • Breed feature: Brown Swiss

NO 6. JUNE 2022 ROAD TO ROBUSTNESS

It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:

  • Graze and grow
  • Climate-smart dairying
  • Led by your label
  • Breed feature: Brown Swiss

NO 7. JULY 2022 MILK MEANS MORE

It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:

  • Love local, shop local
  • It is all in the genes
  • Winter feeding and fire season
  • Breed feature: Sturdy Toggenburg

NO 8. AUGUST 2022 LIGHTEN THE LOAD

To lighten the load, build inner strength by investing in your skills, spending time with like-minded people, and opening yourself up to new experiences. This issue places greater emphasis on quality of life and reputable rearing. Sub-themes include:

  • Three servings of dairy a day
  • Sharing know-how
  • Expanding market access
  • Breed feature: Saanen savvy

NO 9. SEPTEMBER 2022 BOOM OR BUST?

Spring is generally a season of great prosperity and growth. It is also a good time to get serious about the supply chain, unblocking bottle necks and eliminating stressors. We celebrate Heritage Day and World School Milk Day. Sub-themes include:

  • Heifers and hygiene
  • Feedstuffs and fertilisers
  • Natural resources and summer heat
  • Breed feature: Holstein heritage

NO 10. OCTOBER 2022 MOO-ING MECHANICS

This month we consider the mechanics of profitable dairying, and aspects of modernisation and mechanisation. We celebrate World Animal Welfare Day and the MPO hosts the national annual general meeting. Sub-themes include:

  • Modernise technology capabilities
  • Farmer’s hacks and patents
  • Ethics and equipment
  • Breed feature: Jerseys

NO 11. NOVEMBER 2022 FRIEND OR FOE

Transitioning is one of the most important periods of a dairy cow’s life and globalisation is transitioning the global value chain through rising demand and new industry capabilities. We focus on the power of consumer choice and transformation in the dairy industry. Sub- themes include:

  • International trading, friend or foe?
  • Transformation success in the dairy industry
  • Producer–buyer win-win relationship
  • Breed feature: Ayrshire

NO 12. DECEMBER 2022 TIME TO RUMINATE

We casually ruminate over 2022, considering how we can change the way we do business to set us up for success in the new year. We reflect on mental well-being and mastitis. Sub-themes include:

  • Changing market dynamics
  • Sustainable dairy stewardship
  • Reproduction and rearing
  • Breed feature: Guernsey

NO 1. JANUARY 2022 SWITCHED ON

NO 2. FEBRUARY 2022 FAMILY. FINANCE. FARMING.

We take a ‘switched on’ approach to the new year, reviewing common mistakes and jobs well done, and reorganising and preparing for anything by implementing next level thinking. Sub-themes include:

  • Better disease surveillance
  • Quality in, quality out
  • Spoiled for choice
  • Agile organisation

Improve profitability in milk production by shifting your thoughts to shift your results. Make the little things count to unlock value chain growth. Don’t miss the special research feature in celebration of World Milk Tart Day. Sub-themes include:

  • Raising the future
  • Trust, transport, and taxes
  • Key performance indicators
  • Farming expenditure – the matrix
  • Risk and reward
  • Big data and animal health

NO 3. MARCH 2022 DIG DEEPER

NO 4. APRIL 2022 NATURE KNOWS BEST

Dig deeper to prepare for a productive future in dairy farming and conquer the opportunities in a dynamic business. This month we celebrate World Water Day. Sub-themes include:

  • Scale your skill set
  • Silage survivor
  • Immune health … dose or disinfect
  • Prepare or procure

Even equipped with a master plan, we constantly need to re-evaluate and take a functional approach to bring about change. The South African Large Herds Conference takes place from 6–8 June with the theme, “Post disruption, the road to robustness”, and we celebrate World Milk Day on 1 June. Sub-themes include:

  • 50 shades of green
  • Keep your ear to the ground
  • The market knows best
  • Dry cow documentary

NO 5. MAY 2022 WIN OR LEARN

NO 6. JUNE 2022 ROAD TO ROBUSTNESS

Nelson Mandela said, “I never lose. I either win or learn.” In our harvest issue, we consider the feed–food competition and future-proof our dairy environment, taking key learning from trends and insights in the Lacto Data. We pay tribute to long-serving employees. Sub- themes include:

  • Graze and grow
  • Climate-smart dairying
  • Led by your label
  • Breed feature: Brown Swiss

It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:

  • From feed to fridge
  • Quality calf performance
  • Availability versus affordability
  • Breed feature: British Alpine

NO 7. JULY 2022 MILK MEANS MORE

NO 8. AUGUST 2022 LIGHTEN THE LOAD

It is time for the annual The Dairy Mail reader survey and as we strive to be a credible source of information on dairy farming, this issue sets the scene for continuous improvement, which is better than delayed perfection. Sub-themes include:

  • Love local, shop local
  • It is all in the genes
  • Winter feeding and fire season
  • Breed feature: Sturdy Toggenburg

To lighten the load, build inner strength by investing in your skills, spending time with like-minded people, and opening yourself up to new experiences. This issue places greater emphasis on quality of life and reputable rearing. Sub-themes include:

  • Three servings of dairy a day
  • Sharing know-how
  • Expanding market access
  • Breed feature: Saanen savvy

NO 9. SEPTEMBER 2022 BOOM OR BUST?

NO 10. OCTOBER 2022 MOO-ING MECHANICS

Spring is generally a season of great prosperity and growth. It is also a good time to get serious about the supply chain, unblocking bottle necks and eliminating stressors. We celebrate Heritage Day and World School Milk Day. Sub-themes include:

  • Heifers and hygiene
  • Feedstuffs and fertilisers
  • Natural resources and summer heat
  • Breed feature: Holstein heritage

This month we consider the mechanics of profitable dairying, and aspects of modernisation and mechanisation. We celebrate World Animal Welfare Day and the MPO hosts the national annual general meeting. Sub-themes include:

  • Modernise technology capabilities
  • Farmer’s hacks and patents
  • Ethics and equipment
  • Breed feature: Jerseys

NO 11. NOVEMBER 2022 FRIEND OR FOE

NO 12. DECEMBER 2022 TIME TO RUMINATE

Transitioning is one of the most important periods of a dairy cow’s life and globalisation is transitioning the global value chain through rising demand and new industry capabilities. We focus on the power of consumer choice and transformation in the dairy industry. Sub- themes include:

  • International trading, friend or foe?
  • Transformation success in the dairy industry
  • Producer–buyer win-win relationship
  • Breed feature: Ayrshire

We casually ruminate over 2022, considering how we can change the way we do business to set us up for success in the new year. We reflect on mental well-being and mastitis. Sub-themes include:

  • Changing market dynamics
  • Sustainable dairy stewardship
  • Reproduction and rearing
  • Breed feature: Guernsey

Deadlines 2022

THE DAIRY MAIL – EDITION

Jan

Feb

Mar

Apr

May

Jun

VOLUME 29 – NUMBER

1

2

3

4

5

6

Advertorials and supplements

24 Nov

05-Jan

26-Jan

22-Feb

29-Mar

26-Apr

Advertisement bookings and complete artwork – ad placements

30 Nov

05-Jan

02-Feb

02-Mar

05-Apr

04-May

To print

08-Dec

12-Jan

09-Feb

08-Mar

12-Apr

10-May

Inserts delivered to AgriConnect offices

15-Dec

19-Jan

16-Feb

15-Mar

19-Apr

17-May

In the mail

21-Dec

27-Jan

24-Feb

22-Mar

28-Apr

23-May

THE DAIRY MAIL – EDITION

Jul

Aug

Sep

Oct

Nov

Dec

VOLUME 29 – NUMBER

7

8

9

10

11

12

Advertorials and supplements

31-May

28-Jun

28-Jul

23-Aug

20-Sep

18-Oct

Advertisement bookings and complete artwork – ad placements

09-Jun

05-Jul

04-Aug

31-Aug

28-Sep

26-Oct

To print

08-Dec

12-Jan

11-Aug

06-Sep

04-Oct

01-Nov

Inserts delivered to AgriConnect offices

21-Jun

19-Jul

18-Aug

13-Sep

11-Oct

08-Nov

In the mail

28-Jun

25-Jul

23-Aug

19-Sep

17-Oct

14-Nov

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