Nichelle Steyn

EDITOR

First published in 1947 as the mouthpiece for the then Wool Board, Wolboer/Wool Farmer today is a bilingual digital magazine, with a limited print run, published bimonthly on behalf of the National Wool Growers’ Association (NWGA). It has become the trusted voice for South Africa’s wool farmers. With a voluntary membership of more than 4 000 commercial producers and around 800 communal shearing sheds, representing more than 15 000 individual wool growers, the NWGA represents the commercial and communal wool sheep farmers in South Africa. These members produce more than 80% of the national wool clip. Their focus is on the wool farmer, small or big, and his/her interests. Consequently, the voice of the wool farmer is heard on numerous agricultural boards, unions and committees within organised agriculture, ensuring representation and active participation in the nation’s agricultural community. The magazine aims to keep wool growers informed of everything they need to know – from sustainability standards, production practices and efficacy, consumer and market trends, global trade, and the latest research – to produce world-class wool for export. Content is developed across the value chain, from fleece to fashion. By liaising with the IWTO, Australian Wool Innovation (AWI), the Campaign for Wool and The Woolmark Company, the editorial team keeps the South African wool farmer’s fingers on the pulse of the global wool trade, providing competitive advantage, and continually increasing digital engagement through vibrant, relevant content.

Fast Facts

Format:

ABC distribution figure:

Digital edition:

168 mm x 240 mm (Jumbo A5)

3500

3500

Frequency:

LSM target audience:

Bimonthly

9–10

Readers Feedback

0

%

of readers feel Wolboer/Wool Farmer is a “reliable and complete source of relevant news and practical information”.

0

%

Readers read Wolboer/Wool Farmer more frequently than any other agricultural magazine they read.

0

%

Approximately 70% of readers list the printed magazine as a major source of their information about the industry.

0

%

indicated they have read the 2021 digital editions.

Magazines

Please email henko@agriconnect.co.za for older editions.

Themes 2024

Themes are set, but bulleted topics are suggestions and could change based on future planning.

NO 1. JANUARY/FEBRUARY

SUSTAINABILITY: SOUTH AFRICA'S COMPETITIVE EDGE

With South African wool farmers embracing sustainability standards like the Responsible Wool Standard and the Southern Cape Sustainable Wool Standard, and with South African wool being free of mulesing, our certified sustainable wool holds a significant competitive edge. In this edition, we delve into the ways in which this movement is being championed.

  • Best-in-class sustainability showcase
  • Market forecast 2024
  • Getting the best clip you can

NO 2. MARCH/APRIL

BIOSECURITY/TRACEABILITY

Biosecurity and traceability go hand in hand, and consumers demand no less. We look at how national animal health and biosecurity strategy is implemented, and how you can ensure your animals stay disease free.

  • Livestock traceability and biosecurity technologies
  • Current disease trends and vaccinations
  • Buying and moving animals

NO 3. MAY/JUNE

SHEARING SEASON!

In anticipation of shearing season, we give thought to how you can get your farm, animals, and shearing team ready for a most productive year.

  • Shearing competitions
  • Shearer profiles and training
  • Reproduction: Focus on ewes and lambs

NO 4. JULY/AUGUST

POWERING PEAK PRODUCTION

Simply put, we look at everything that can give you an edge in terms of optimised, efficient livestock production.

  • Choosing rams and genetics
  • Technology focus
  • Wool clip standards

NO 5. SEPTEMBER/OCTOBER

WOOL THE WORLD OVER (GLOBAL TRADE EDITION)

Wool is a global endeavour, produced in many countries, processed mainly in China, and worn everywhere. In this edition, we celebrate the global nature of wool.

  • Export markets for top South African wool
  • Wool processing and novel uses
  • International Wool Textile Organisation campaigns and efforts

NO 6. NOVEMBER/DECEMBER

SOUTH AFRICA'S EXCELLENT EMERGING WOOL GROWERS

Thanks to continued training by the National Wool Growers’ Association, South Africa’s communal wool farmers are increasingly entering the commercial market, and delivering excellent wool. We consider some of the challenges that remain, and the opportunities for those who embrace them.

  • Celebrating the best commercial shearing sheds
  • Transformation and training
  • Getting started as a wool grower

Deadlines 2024

WOLBOER/WOOL FARMER

Feb

Apr

Jun

Aug

Oct

Dec

VOLUME 12 – NUMBER

1

2

3

4

5

6

Advertorials and supplements

13-Feb

09-Apr

11-Jun

13-Aug

08-Oct

26-Nov

Advertisement bookings and final artwork

20-Feb

16-Apr

18-Jun

20-Aug

15-Oct

03-Dec

Digital distribution

27-Feb

23-Apr

25-Jun

27-Aug

22-Oct

10-Dec

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