First published in 1947 as the mouthpiece for the then Wool Board, Wolboer/Wool Farmer today is a bilingual digital magazine, with a limited print run, published bimonthly on behalf of the National Wool Growers’ Association (NWGA). It has become the trusted voice for South Africa’s wool farmers. With a voluntary membership of more than 4 000 commercial producers and around 800 communal shearing sheds, representing more than 15 000 individual wool growers, the NWGA represents the commercial and communal wool sheep farmers in South Africa. These members produce more than 80% of the national wool clip. Their focus is on the wool farmer, small or big, and his/her interests. Consequently, the voice of the wool farmer is heard on numerous agricultural boards, unions and committees within organised agriculture, ensuring representation and active participation in the nation’s agricultural community. The magazine aims to keep wool growers informed of everything they need to know – from sustainability standards, production practices and efficacy, consumer and market trends, global trade, and the latest research – to produce world-class wool for export. Content is developed across the value chain, from fleece to fashion. By liaising with the IWTO, Australian Wool Innovation (AWI), the Campaign for Wool and The Woolmark Company, the editorial team keeps the South African wool farmer’s fingers on the pulse of the global wool trade, providing competitive advantage, and continually increasing digital engagement through vibrant, relevant content.

Fast Facts

Format:

ABC distribution figure:

Digital edition:

Frequency:

Average print run:

LSM target audience:

Bimonthly

1 000

9–10

Readers Feedback

0

%

of readers feel Wolboer/Wool Farmer is a “reliable and complete source of relevant news and practical information”.

0

%

Readers read Wolboer/Wool Farmer more frequently than any other agricultural magazine they read.

0

%

Approximately 70% of readers list the printed magazine as a major source of their information about the industry.

0

%

indicated they have read the 2021 digital editions.

Themes 2022

Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.

NO 1. FEBRUARY/MARCH

OUTWIT, OUT(WOOL), OUTLAST

Consumers are increasingly embracing the ecological message of His Royal Highness Prince Charles, patron of the Campaign
for Wool, in championing wool as naturally sustainable, and as the longevity fibre that is biodegradable, causes no microplastic pollution, and lasts and lasts. In this issue,
we look at how wool is outsmarting other textiles in the emerging sustainable future. Topics may include:

  • Building your sustainability credentials
  • Best-in-class wool farming technologies, health management, and farm security
  • Production standards and improving (your) best practice
  • South Africa’s animal welfare edge

NO 2. APRIL/MAY

THE FINE LIFE

In this issue, we focus on the many luxuries that ultra-fine wool makes possible – and on the measures, tools, and tips that wool farmers can use to make their sheep fat and fit and their clip as fine as can be. With articles like:

  • Growing ultra-fine micron wool
  • Sheep genetic improvement
  • Reproduction: Comfy ewes make for luxurious lambs
  • A fine ride: Ensure stress-free sheep transport

NO 3. JUNE/JULY

TURN THE LABEL

Turning the label’ of products by savvy consumers is becoming commonplace, which is why wool is increasingly coming out on top in terms of animal welfare, environmental sustainability, comfort and, thanks to technology, also traceability. We look at how wool is excelling in the consumer wars, as well as issues such as

  • Optimising flock immunity and resilience
  • The properties that make wool … wool
  • Grazing management for happy sheep and healthy wool
  • Biosecurity and traceability basics (and innovation)

NO 4. AUGUST/SEPTEMBER

REGENERATION

We live in the regeneration. We look at reusing, recycling, regenerative agriculture, resilience, and other ways of increasing on-farm efficacy that deserve a second look, like:

  • Climate change adaptability, drought planning, and farm efficiency
  • Regenerative grazing and smarter feed management
  • Renewable energies on-farm
  • Vaccinate for the new generation (spring lambs)

NO 5. OCTOBER/NOVEMBER

SHEAR JOY!

It is spring and spring is a happy time on a wool farm! We look at everything joyous in the sunny shearing season:

  • Caring for shorn sheep
  • Getting ready for summer (heat stress and feed planning)
  • Budding production and product innovations
  • Shearing stories

NO 6. DECEMBER/JANUARY

... A LITTLE LAMB

The entire wool industry starts with the birth of a little lamb. This festive season, we go back to the manger and feature lamb health and welfare:

  • Caring for lambs to become wool champs
  • Feed and immunity strategy for lambs
  • Celebrating 2021’s wool stories
  • Market outlook for 2022

NO 1. FEBRUARY/MARCH

OUTWIT, OUT(WOOL), OUTLAST

NO 2. APRIL/MAY

THE FINE LIFE

Consumers are increasingly embracing the ecological message of His Royal Highness Prince Charles, patron of the Campaign for Wool, in championing wool as naturally sustainable, and as the longevity fibre that is biodegradable, causes no microplastic pollution, and lasts and lasts. In this issue, we look at how wool is outsmarting other textiles in the emerging sustainable future. Topics may include:

  • Building your sustainability credentials
  • Best-in-class wool farming technologies, health management, and farm security
  • Production standards and improving (your) best practice
  • South Africa’s animal welfare edge

In this issue, we focus on the many luxuries that ultra-fine wool makes possible – and on the measures, tools, and tips that wool farmers can use to make their sheep fat and fit and their clip as fine as can be. With articles like:

  • Growing ultra-fine micron wool
  • Sheep genetic improvement
  • Reproduction: Comfy ewes make for luxurious lambs
  • A fine ride: Ensure stress-free sheep transport

NO 3. JUNE/JULY

TURN THE LABEL

NO 4. AUGUST/SEPTEMBER

REGENERATION

‘Turning the label’ of products by savvy consumers is becoming commonplace, which is why wool is increasingly coming out on top in terms of animal welfare, environmental sustainability, comfort and, thanks to technology, also traceability. We look at how wool is excelling in the consumer wars, as well as issues such as

  • Optimising flock immunity and resilience
  • The properties that make wool … wool
  • Grazing management for happy sheep and healthy wool
  • Biosecurity and traceability basics (and innovation)

We live in the regeneration. We look at reusing, recycling, regenerative agriculture, resilience, and other ways of increasing on-farm efficacy that deserve a second look, like:

  • Climate change adaptability, drought planning, and farm efficiency
  • Regenerative grazing and smarter feed management
  • Renewable energies on-farm
  • Vaccinate for the new generation (spring lambs)

NO 5. OCTOBER/NOVEMBER

SHEAR JOY!

NO 6. DECEMBER/JANUARY

... A LITTLE LAMB

It is spring and spring is a happy time on a wool farm! We look at everything joyous in the sunny shearing season:

  • Caring for shorn sheep
  • Getting ready for summer (heat stress and feed planning)
  • Budding production and product innovations
  • Shearing stories

The entire wool industry starts with the birth of a little lamb. This festive season, we go back to the manger and feature lamb health and welfare:

  • Caring for lambs to become wool champs
  • Feed and immunity strategy for lambs
  • Celebrating 2021’s wool stories
  • Market outlook for 2022

Deadlines 2022

WOLBOER/WOOL FARMER

Feb

Apr

Jun

Aug

Oct

Dec

VOLUME 10 – NUMBER

1

2

3

4

5

6

Advertorials and supplements

08-Feb

07-Apr

07-Jun

09-Aug

04-Oct

22-Nov

Advertisement bookings and complete artwork – ad placements

15-Feb

14-Apr

14-Jun

16-Aug

11-Oct

29-Nov

To print

22-Feb

22-Apr

21-Jun

23-Aug

18-Oct

06-Dec

Inserts delivered to AgriConnect offices

01-Mar

28-Apr

28-Jun

30-Aug

25-Oct

13-Dec

In the mail

07-Mar

04-May

04-Jul

05-Sep

31-Oct

21-Dec

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