Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.

Fast Facts

Format:

ABC distribution figure:

Digital edition:

168 mm x 240 mm (Jumbo A5)

9 084

9 084

Frequency:

Average print run:

LSM target audience:

Bimonthly

2 000

9–10

Readers Feedback

0

%

of readers found the digital magazine to either be “a better, more mobile, easier reading experience” (37,9%), or that it provides the same value (32%) as the printed magazine.

0

%

of readers indicated they have read the first three digital editions of 2021.

0

%

feel that Red Meat/Rooivleis is “a trusted and complete source of relevant news and practical information about the industry”.

0

%

lists the Red Meat/Rooivleis digital magazine as a major source of information about the industry.

0

%

“frequently” (26,6%) or “sometimes” (42%) encourage others to consult the magazine as a source of practical advice.

0

%

Readers read Red Meat/Rooivleis more frequently than most other agricultural magazines (on par with the main commercial agricultural magazine in South Africa).

Magazines

Please email henko@agriconnect.co.za for older editions.

Themes 2023

Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.

NO 1. JANUARY/FEBRUARY

IN SERVICE OF INDUSTRY

The Red Meat Producers’ Organisation (RPO), as part of the primary red meat cluster, aims to serve producers and the industry as a whole. This is the edition to showcase how your brand serves the red meat industry and producers. Article topics could include:

  • Thriving in the industry in 2023.
  • The new red meat industry services structure and functions (for sustained and inclusive growth).
  • The latest production and reproduction development and research for the industry.

NO 2. MARCH/APRIL

A BIOSECURE FUTURE

Following the numerous food-and-mouth disease (FMD) outbreaks in 2022, biosecurity is perhaps the most important aspect to ensure a solid future for South Africa’s livestock industries. Article topics could include:

  • New best practice biosecurity protocols for optimised disease prevention.
  • FMD control strategies – over the long term.
  • Export opportunities through biosecurity and traceability.

NO 3. MAY/JUNE

IMMUNITY AND HEALTH

Just like it says on the tin – all the latest advice to boost your animals’ health and immunity. Article topics could include:

  • Vaccine availability, scheduling, and new vaccine development.
  • Supplements and immune system-centred health.
  • Veld health

NO 4. JULY/AUGUST

MEAT SAVVY

Consumers are getting wise regarding everything that happens on-farm and about what goes into their meat. That is a good thing. Meat is the backbone of healthy protein nutrition. Article topics could include:

  • Nutrition for the herd = nutritious for people.
  • Traceability, animal well-being, and evolving best practice.
  • Consumer trends regarding meat consumption and marketing.

NO 5. SEPTEMBER/OCTOBER

FUTURE-PROOF FARMING

The pandemic, drought, and FMD have taught us the only certainty is uncertainty. This is the edition
to show farmers how you can help them future-proof their enterprise. Article topics could include:

  • Climate adaptation (heat stress, drought planning, local weather wisdom etc.).
  • Sustainability – get it right.
  • Technology and services: Get what you need.

NO 6. NOVEMBER/DECEMBER

FEEDING THE GENES

This edition focuses on animal feed and breeding good genetics. Article topics could include:

  • The latest feed science.
  • Improving disease prevention in feedlots.
  • Genetics, gene editing, and breeding – the latest.

Deadlines 2023

RED MEAT/ROOIVLEIS – EDITION

Jan

Mar

May

Jul

Sep

Nov

VOLUME 13 – NUMBER

1

2

3

4

5

6

Advertorials and supplements

11-Jan

08-Mar

10-May

12-Jul

06-Sep

01-Nov

Advertisement bookings and complete artwork – ad placements

18-Jan

15-Mar

17-May

19-Jul

13-Sep

08-Nov

Digital distribution

25-Jan

24-Mar

24-May

26-Jul

20-Sep

15-Nov

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