Nichelle Steyn

EDITOR

Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.

Fast Facts

Format:

ABC distribution figure:

Digital edition:

168 mm x 240 mm (Jumbo A5)

9 084

9 084

Frequency:

 

LSM target audience:

Bimonthly

 

9–10

Readers Feedback

0

%

of readers found the digital magazine to either be “a better, more mobile, easier reading experience” (37,9%), or that it provides the same value (32%) as the printed magazine.

0

%

of readers indicated they have read the first three digital editions of 2021.

0

%

feel that Red Meat/Rooivleis is “a trusted and complete source of relevant news and practical information about the industry”.

0

%

lists the Red Meat/Rooivleis digital magazine as a major source of information about the industry.

0

%

“frequently” (26,6%) or “sometimes” (42%) encourage others to consult the magazine as a source of practical advice.

0

%

Readers read Red Meat/Rooivleis more frequently than most other agricultural magazines (on par with the main commercial agricultural magazine in South Africa).

Magazines

Please email henko@agriconnect.co.za for older editions.

Themes 2024

Themes are set, but bulleted topics are suggestions and could change based on future planning.

NO 1. JANUARY/FEBRUARY

INDUSTRY RISING

Through the creation of the Red Meat Industry Services (RMIS) body and the drafting of the red meat industry’s Vision 2030, the industry is now speaking with one voice, aiming for sustainable, inclusive growth. In this edition, we provide and industry outlook for 2024, and beyond.

  • Market forecast 2024
  • Peak production performance tips
  • Getting started in the industry

NO 2. MARCH/APRIL

ANIMAL AND PUBLIC HEALTH

One of the focus areas of the RMIS is, of course, animal and public health. In this edition, we focus on current areas of concern.

  • Disease trends, prevention, and vaccinations
  • Consumer concerns
  • Biosecurity and traceability

NO 3. MAY/JUNE

ACCESSING NEW MARKETS

A key strategy of Vision 2030 is to bring South Africa’s vast emerging red meat market into the commercial fold. In this edition we look at how this is being done, and the markets that will benefit.

  • Sustainable transformation in the red meat industry
  • Learning from the best
  • Technology for optimisation and increased production

NO 4. JULY/AUGUST

FUELLING YOUR STOCK

To get the best out of your livestock, you have to put the best in. We delve into feed, veld, supplementation, genetics, and handling.

  • Breeding the best
  • Veld utilisation
  • Feed and supplementation

NO 5. SEPTEMBER/OCTOBER

FARM TO FORKLIFT

We take ‘farm to fork’ a bit further, looking at overseas export markets that are taking South Africa’s red meat industry to the next level.

  • Export opportunities in the Middle East, Asia, Europe and the Americas
  • Added value in the value chain
  • Feedlots and exports

NO 6. NOVEMBER/DECEMBER

SUSTAINABILITY = COMPETITIVENESS

To keep the competitive edge, red meat producers have to embrace sustainability – that is what consumers demand. We take a look at how this is being done locally, and smartly.

  • Livestock identification and traceability system of South Africa (LITS-SA): Year one
  • Sustainable production tips and best practice
  • Industry overview 2024-2025

Deadlines 2024

RED MEAT/ROOIVLEIS – EDITION

Jan

Mar

May

Jul

Sept

Nov

VOLUME 15 – NUMBER

1

2

3

4

5

6

Advertorials and supplements

16-Jan

12-Mar

14-May

09-Jul

12-Sept

07-Nov

Advertisement bookings and final artwork

23-Jan

19-Mar

21-May

16-Jul

19-Sept

14-Nov

Digital distribution

30-Jan

26-Mar

28-May

23-Jul

26-Sept

21-Nov

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