Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.
of readers found the digital magazine to either be “a better, more mobile, easier reading experience” (37,9%), or that it provides the same value (32%) as the printed magazine.
of readers indicated they have read the first three digital editions of 2021.
feel that Red Meat/Rooivleis is “a trusted and complete source of relevant news and practical information about the industry”.
lists the Red Meat/Rooivleis digital magazine as a major source of information about the industry.
“frequently” (26,6%) or “sometimes” (42%) encourage others to consult the magazine as a source of practical advice.
Readers read Red Meat/Rooivleis more frequently than most other agricultural magazines (on par with the main commercial agricultural magazine in South Africa).
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
The Red Meat Producers’ Organisation (RPO), as part of the primary red meat cluster, aims to serve producers and the industry as a whole. This is the edition to showcase how your brand serves the red meat industry and producers. Article topics could include:
Following the numerous food-and-mouth disease (FMD) outbreaks in 2022, biosecurity is perhaps the most important aspect to ensure a solid future for South Africa’s livestock industries. Article topics could include:
Just like it says on the tin – all the latest advice to boost your animals’ health and immunity. Article topics could include:
Consumers are getting wise regarding everything that happens on-farm and about what goes into their meat. That is a good thing. Meat is the backbone of healthy protein nutrition. Article topics could include:
The pandemic, drought, and FMD have taught us the only certainty is uncertainty. This is the edition
to show farmers how you can help them future-proof their enterprise. Article topics could include:
This edition focuses on animal feed and breeding good genetics. Article topics could include:
RED MEAT/ROOIVLEIS – EDITION
VOLUME 13 – NUMBER
Advertorials and supplements
Advertisement bookings and complete artwork – ad placements