Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.
Fast Facts
Format:
ABC distribution figure:
Digital edition:
Frequency:
Average print run:
LSM target audience:
Bimonthly
2 000
9–10
Readers Feedback
%
of readers found the digital magazine to either be “a better, more mobile, easier reading experience” (37,9%), or that it provides the same value (32%) as the printed magazine.
%
of readers indicated they have read the first three digital editions of 2021.
%
feel that Red Meat/Rooivleis is “a trusted and complete source of relevant news and practical information about the industry”.
%
lists the Red Meat/Rooivleis digital magazine as a major source of information about the industry.
%
“frequently” (26,6%) or “sometimes” (42%) encourage others to consult the magazine as a source of practical advice.
%
Readers read Red Meat/Rooivleis more frequently than most other agricultural magazines (on par with the main commercial agricultural magazine in South Africa).
Themes 2022
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
NO 1. JANUARY/FEBRUARY
BUILD BACK SMARTER
We take the popular “build back better” mantra a step further by showing you how to use your ‘smarts’ and technology to leverage your rebound from whatever slump the pandemic might have caused, to outsmart the competition! Topics might include:
- Into 2022 with a future-centric post-pandemic mentality
- New agri-tech innovations
- Smart grazing and feed systems
- Optimised production efficacy
NO 2. MARCH/APRIL
PRIME CUT
The key for South Africa’s magnificent red meats to get a proper foothold in the global export market, is ensuring consistent top-grade quality that is provably sustainable, traceable, safe, and compliant with international standards. We look at how to make this happen with articles like:
- Prime cut export markets with high-premium potential
- Ready your production system for export and excellence
- Feed your breed (for healthy, quality muscle)
- Consumer demands for biosecurity, quality ,and global standards
NO 3. MAY/JUNE
TRACK AND TRACE
Traceability is what ties together accountability for biosecurity, sustainability, environmental impact, animal welfare, and quality control. We take a look at where South Africa’s national traceability stands, including issues like:
- Real-time, verified tracking of livestock as assets
- Tracking predators, and tracking game (hunting feature)
- Animal transport: Know where you are going
- Tracking performance and weak spots on-farm (to boost production, herd health, and profits)
NO 4. JULY/AUGUST
FOR HEALTH AND STRENGTH
This issue focuses on animal health and on building the best, strongest herd you have ever had. Topics could include:
- Immunisation scheduling and best prevention practice
- Boost your reproduction
- Feed and supplementation strategy to build muscle
- Build resilience into your farming enterprise
NO 5. SEPTEMBER/OCTOBER
GROWING GREENER
This ‘green’ and ‘growing’ issue looks at how environmental and sustainable credentials matter increasingly for consumers, and how you can use technology as well as better grazing management or regenerative agriculture to grow greener pastures (and more green in your wallet):
- Measuring your sustainability and ‘green’ status
- Plant and plough for perfect grazing
- Regenerative agriculture and grass-fed: Is it for you?
- Feed to best compliment your veld
NO 6. NOVEMBER/DECEMBER
BREED THE BEST
This issue looks at the genes that you have at your disposal, to highlight:
- Selecting the right breed and bulls for you
- The latest genetic technologies
- Fuel your genetics (supplementation and feed mix tips)
- Monitor (and accelerate) your herd’s improvement
NO 1. JANUARY/FEBRUARY
BUILD BACK SMARTER
NO 2. MARCH/APRIL
PRIME CUT
We take the popular “build back better” mantra a step further by showing you how to use your ‘smarts’ and technology to leverage your rebound from whatever slump the pandemic might have caused, to outsmart the competition! Topics might include:
- Into 2022 with a future-centric post-pandemic mentality
- New agri-tech innovations
- Smart grazing and feed systems
- Optimised production efficacy
The key for South Africa’s magnificent red meats to get a proper foothold in the global export market, is ensuring consistent top-grade quality that is provably sustainable, traceable, safe, and compliant with international standards. We look at how to make this happen with articles like:
- Prime cut export markets with high-premium potential
- Ready your production system for export and excellence
- Feed your breed (for healthy, quality muscle)
- Consumer demands for biosecurity, quality ,and global standards
NO 3. MAY/JUNE
TRACK AND TRACE
NO 4. JULY/AUGUST
FOR HEALTH AND STRENGTH
Traceability is what ties together accountability for biosecurity, sustainability, environmental impact, animal welfare, and quality control. We take a look at where South Africa’s national traceability stands, including issues like:
- Real-time, verified tracking of livestock as assets
- Tracking predators, and tracking game (hunting feature)
- Animal transport: Know where you are going
- Tracking performance and weak spots on-farm (to boost production, herd health, and profits)
This issue focuses on animal health and on building the best, strongest herd you have ever had. Topics could include:
- Immunisation scheduling and best prevention practice
- Boost your reproduction
- Feed and supplementation strategy to build muscle
- Build resilience into your farming enterprise
NO 5. MAY 2022 WIN OR LEARN
GROWING GREENER
NO 6. JUNE 2022 ROAD TO ROBUSTNESS
BREED THE BEST
This ‘green’ and ‘growing’ issue looks at how environmental and sustainable credentials matter increasingly for consumers, and how you can use technology as well as better grazing management or regenerative agriculture to grow greener pastures (and more green in your wallet):
- Measuring your sustainability and ‘green’ status
- Plant and plough for perfect grazing
- Regenerative agriculture and grass-fed: Is it for you?
- Feed to best compliment your veld
This issue looks at the genes that you have at your disposal, to highlight:
- Selecting the right breed and bulls for you
- The latest genetic technologies
- Fuel your genetics (supplementation and feed mix tips)
- Monitor (and accelerate) your herd’s improvement
Deadlines 2022
RED MEAT/ROOIVLEIS – EDITION
Jan
Mar
May
Jul
Sep
Nov
VOLUME 13 – NUMBER
1
2
3
4
5
6
Advertorials and supplements
11-Jan
10-Mar
10-May
12-Jul
06-Sep
01-Nov
Advertisement bookings and complete artwork – ad placements
18-Jan
17-Mar
17-May
19-Jul
13-Sep
08-Nov
Digital distribution
25-Jan
24-Mar
24-May
26-Jul
20-Sep
15-Nov
