Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.
Format:
ABC distribution figure:
Digital edition:
Frequency:
Average print run:
LSM target audience:
Bimonthly
2 000
9–10
of readers found the digital magazine to either be “a better, more mobile, easier reading experience” (37,9%), or that it provides the same value (32%) as the printed magazine.
of readers indicated they have read the first three digital editions of 2021.
feel that Red Meat/Rooivleis is “a trusted and complete source of relevant news and practical information about the industry”.
lists the Red Meat/Rooivleis digital magazine as a major source of information about the industry.
“frequently” (26,6%) or “sometimes” (42%) encourage others to consult the magazine as a source of practical advice.
Readers read Red Meat/Rooivleis more frequently than most other agricultural magazines (on par with the main commercial agricultural magazine in South Africa).
Themes are predetermined and fixed, but bulleted sub-themes may change, subject to editorial content requirements and industry developments.
We take the popular “build back better” mantra a step further by showing you how to use your ‘smarts’ and technology to leverage your rebound from whatever slump the pandemic might have caused, to outsmart the competition! Topics might include:
The key for South Africa’s magnificent red meats to get a proper foothold in the global export market, is ensuring consistent top-grade quality that is provably sustainable, traceable, safe, and compliant with international standards. We look at how to make this happen with articles like:
Traceability is what ties together accountability for biosecurity, sustainability, environmental impact, animal welfare, and quality control. We take a look at where South Africa’s national traceability stands, including issues like:
This issue focuses on animal health and on building the best, strongest herd you have ever had. Topics could include:
This ‘green’ and ‘growing’ issue looks at how environmental and sustainable credentials matter increasingly for consumers, and how you can use technology as well as better grazing management or regenerative agriculture to grow greener pastures (and more green in your wallet):
This issue looks at the genes that you have at your disposal, to highlight:
We take the popular “build back better” mantra a step further by showing you how to use your ‘smarts’ and technology to leverage your rebound from whatever slump the pandemic might have caused, to outsmart the competition! Topics might include:
The key for South Africa’s magnificent red meats to get a proper foothold in the global export market, is ensuring consistent top-grade quality that is provably sustainable, traceable, safe, and compliant with international standards. We look at how to make this happen with articles like:
Traceability is what ties together accountability for biosecurity, sustainability, environmental impact, animal welfare, and quality control. We take a look at where South Africa’s national traceability stands, including issues like:
This issue focuses on animal health and on building the best, strongest herd you have ever had. Topics could include:
This ‘green’ and ‘growing’ issue looks at how environmental and sustainable credentials matter increasingly for consumers, and how you can use technology as well as better grazing management or regenerative agriculture to grow greener pastures (and more green in your wallet):
This issue looks at the genes that you have at your disposal, to highlight:
RED MEAT/ROOIVLEIS – EDITION
Jan
Mar
May
Jul
Sep
Nov
VOLUME 13 – NUMBER
1
2
3
4
5
6
Advertorials and supplements
11-Jan
10-Mar
10-May
12-Jul
06-Sep
01-Nov
Advertisement bookings and complete artwork – ad placements
18-Jan
17-Mar
17-May
19-Jul
13-Sep
08-Nov
Digital distribution
25-Jan
24-Mar
24-May
26-Jul
20-Sep
15-Nov