Red Meat/Rooivleis is the magazine for South Africa’s red meat industries. It is a bimonthly, bilingual digital magazine featuring articles in Afrikaans and English, published since 2010 by AgriConnect on behalf of the Red Meat Producers’ Organisation (RPO) for its members and stakeholders. The magazine is the official mouthpiece of RPO, the organised commodity organisation for the red meat sector in South Africa, one of the largest sectors in primary agriculture. The content of the Red Meat/Rooivleis magazine, digitally distributed to over 9 000 email addresses, provides South African beef cattle and sheep farmers and industry role players with up-to-date news, helpful science-based practical information and production advice, opinion pieces, and articles on the latest research relevant to the industry. Content is developed across the entire value chain, and reflect farming and processing activities from the farm to the plate.
The magazine is now fully digital with a view to become increasingly interactive and engaging – giving red meat producers everything they need to know, before they need it.